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Arts experiences to be broadcast over social media from dawn to dusk June 26

Louisville, Ky. (June 11, 2015)  – The Louisville community’s unique arts and cultural experiences will be broadcast live and free to the public over social media, every hour on the hour from dawn to dusk on June 26. The Fund for the Arts’ new initiative, #ArtIs: In Your Hands, is intended to showcase the wide-reaching impact of the Arts.

Using the new social media live-streaming technology, Periscope, the Fund will provide followers an interactive tour engaging the community’s vibrant arts and cultural scene, and showcasing diverse arts institutions, events and locations over the course of the day. Arts experiences will be broadcast at the top of each hour beginning at 9 a.m. the morning of June 26 through 9 p.m. that night.

“The impact of our incredible Arts and cultural community is unique for a city our size,” said Christen Boone, Fund for the Arts President and CEO. “We’ve created this one-day experience to bring the Arts to you, to your computer, to your smartphone, to reach a new level of accessibility to the Arts for this community.”

Arts organizations from all corners of the community will be featured. A full schedule of activities will be released the week of the event, but early bookings include an exclusive backstage look at Actors Theatre, a live look at the Louisville Ballet summer program and a tour of public art in Southern Indiana with the Carnegie Center. The day will close with a Kentucky Shakespeare performance in Central Park.

Community members wishing to view one or all of the #ArtIs: In Your Hands experiences can view them directly from their smartphone through the Periscope app and receive real-time updates via social media.

During #ArtIs: In Your Hands, donations will be accepted directly via the web by visiting www.fundforthearts.com. The one-day #ArtIs: In Your Hands initiative will serve as a final push for the Fund for the Arts’ campaign ending the on the following Tuesday, June 30.

“We are excited to set one day aside to highlight the full spectrum that the Arts community has to offer, from the public art installation in Southern Indiana to transformative Arts experiences in community centers,” said Boone. “We’re grateful for the more than 20,000 Fund for the Arts donors building a stronger, more vibrant community through the Arts and we are excited to leverage this new platform to introduce others to the breadth and diversity, the energy, creativity, innovation and passion of the Arts in our region.”

About Fund for the Arts

The Fund for the Arts builds a stronger community by investing in world-class Arts organizations, driving collaborative initiatives and fueling innovative arts-in-education programs throughout the region. A national leader in corporate partnerships; business and creative find a unified voice, a more educated workforce, and attract talent through the Arts. The annual Fund for the Arts campaign has generated more than $188 million for the Arts since its establishment in 1949. More than 20,000 donors contribute to the campaign each year. For more information visit www.fundforthearts.com.

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